Health Behaviour Change Through Public Health Intervention

Comparison of â€Å"Truth† and ALERT Interventions (a) Description The â€Å"Truth† intervention was a mass media public health initiative that aimed at revealing truths untold by the cigarette manufacturers and was specifically initiated by the American Legacy Foundation. In its most basic form it can be described as an antismoking campaign that mostly targeted young people and thoroughly deglamorized the smoking behavior. Through the television campaigns, the intervention highlighted several things that concerned effects of smoking behavior not only to the young people but also to the adults because it was using the mass media. Firstly, it openly laid out both the short and long term effects of smoking habit and tinted smoking as undesirable†¦show more content†¦These two interventions have also been proven efficacious using randomized controlled trial (RCT) and the test period for both of them is 30 days. Differences One of the biggest differences between truth intervention and the Alert project is lies on the method they are carried out. For the case of the truth intervention, the message is encoded and transmitted via the media. Television is the channel through which the message reaches to both the young and the old though the major target is the young people irrespective of whether they are cigarette smokers or not. On the other hand, project alert is mainly concerned with instituting the campaign in the school curriculum. This way, it aims at targeting all the school going youths in the sixth and seventh grade. For the case of project alert, the curriculum takes two years but the assessment is a lifelong thing. By the end of the seventh grade, every grader should know all the facts concerning tobacco consumption. On side of the truth campaign initiatives, you find that age is not a factor of concern. The ads reach out to everybody regardless of the age. Nevertheless, there studies that shows that children and mostly teens watch a lot of television and thus are the most targeted. In addition, the analysis of the impact of the television is focused on young people and this makings it be concluded that the formula is alsoShow MoreRelatedHealth Promotion : Theories And Models1660 Words   |  7 PagesHealth promotion utilises theories and models to guide practice. A theory is the general principles of a framework of ideas in regards to a particular topic. (Merriam-webster.com, 2016) A model is a set plan of action based on theoretical ideas to achieve a set goal. (Merriam-webster.com, 2016) The difference between a theory and a model is that a theory is related to evidence based knowledge and a model is built on this knowledge although it is presented as a process to reach certain targets. TheRead MoreHealth Issues Of Health Of Women And Infants Essay1565 Words   |  7 Pagesit. 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