Dell Business Analysis: Organisation and Effectiveness

Dell Business Analysis: Organization and Effectiveness Synopsis The exploration is about investigation of dispersion channel the executives at Dell Computers, UK. My work is increasingly down to earth in nature, examining the Distribution Channels of Dell, both at a key and an operational level. I would break down the business work on its productivity and adequacy, contrasting and the other business entertainers. I would generally be contrasting the capacity against Sony Electronics, the most regarded name in multi-channel conveyance arrange; Acer, pioneer of significant worth registering items and exclusive brands like Advent. The examination means to break down and study the conveyance direct of Dell in UK, circulation channel of its rivals, proficiency and adequacy of Dells Distribution channel when contrasted with its rivals. What's more, founded on the exploration and examination propose proposals to improve its adequacy. The writing audit area of the exposition investigates the meaning of dispersion, channel, and appropriation channel and conveyance channel the executives. Aside from that the segment additionally analyzes the exercises and the degrees of appropriation channel. The last 50% of the segment centers around the circulation procedure embraced by Dell, Sony and Acer. Exploration is led by methods for contextual analysis just as study. Contextual investigation examination fuses the investigation and adequacy of the appropriation methodology of Acer, Sony and Dell. Two arrangement of polls are intended to gather information from the end client and the channel accomplices. Aside from that auxiliary information is utilized from books, diaries, organization reports and archives, government sites though essential information is gathered by methods for review survey conveyed channel accomplices and the end clients. In every one of the 50 polls are gathered appropriately rounded out of 60 surveys b eing conveyed to the end client though the survey for the channel accomplices was send to 50 channel accomplices out of which just 30 reactions were gotten. Polls were conveyed utilizing overview dispersion administrations of a site. Care was taken to guarantee that assorted segment is secured for the review. The exploration has its own downsides, for example, the work restricted to the English market. Monetary and time requirements of my semester imply that Im not ready to direct a worldwide exploration that would be progressively adept for this situation. Another restriction is a large portion of my work is led through an individual perception strategy; as such it is inclined to my own inclination. Thirdly conveyance channel model is a touchy bit of organization data. To the extent data on the contenders circulation channel is concerned its bit troublesome. Section 1: Introduction This section will present the point, determine the key point and goals of the exposition, talk about the examination approach and express the thesis diagram. The key point of this section is to set up the establishment for the exploration subject by giving out essential data. 1.1 Introduction The exploration is about investigation of dissemination channel the board at Dell Computers, UK. The exposition is progressively pragmatic in nature, considering the Distribution Channels of Dell, both at a key and an operational level. I would investigate the business work on its productivity and viability, contrasting and the other business entertainers. I would generally be looking at the capacity against Sony Electronics, the most regarded name in multi-channel dissemination arrange; Acer, pioneer of significant worth registering items and exclusive brands like Advent. Dell Inc. is a multibillion dollar, worldwide innovation firm that makes, creates, sells and supports individualized computing and PC related items. Dell has seen a quick development to get one of the best three merchants in the PC producing industry, and has seen a considerable increment in share cost and market esteem. While numerous different organizations couldn't deal with the requests of the opposition, Dell has demonstrated fruitful in such a domain. The fundamental key to progress to Dell has been its two imaginative practices that is immediate deals and work to-arrange plan of action. This model is straightforward as an idea yet exceptionally complex to execute, particularly in the current states of fast development and change. Dell has persistently restored and expanded its plan of action while finding some kind of harmony among control and edibility. Dell made changes in its plan, assembling, acquirement, and coordinations procedures to decrease the expenses, and to accelerate the whole dispersion framework. It has ventured into International markets and it began making journal and server product offerings which has prompted uncommon benefits for dell, and has given an extraordinary market an incentive for the organization. Dell has arrived at deals of $18.2 billion continuously 1998, with a benefit of $1.46 billion, and Dells piece of the pie in the PC advertise developed from 3% in 1995 to 9.2% in the year 1999 with stock cost expanding by multiple times. Dells showcase capitalization has reached $100 billion. 1.2 Research point and Questions The basic role of my exploration work is to break down the job appropriation directs play in the working of a business, both over the long haul and in the short run. My examination is to introduce a point by point depiction of the one of a kind conveyance channel embraced by Dell Inc., break down its proficiency and adequacy, recognize potential escape clauses and set forth proposals for improvement. My examination is being attempted with a plan to respond to the accompanying exploration questions: * How are the different appropriation channels composed inside Dell Inc.? * How can it contrast and its rivals? * How successful and proficient is this channel the executives at Dell? * What should be possible to improve it? The four examination questions are the directing squares of my whole exploration and the entirety of the work would be done, keeping them in see. Conveyance Channels inside Dell: I would be taking a gander at Dells inventive dissemination channel the executives which has actually changed the significance of Direct Marketing in the shopper gadgets space. Direct showcasing is as yet the essential dispersion component inside Dell. I would record the development of this idea inside Dell directly from its altered deals system during PCs Limited to the mind boggling and refined frameworks that it utilizes as of now. I would introduce a visual of the whole conveyance organize that it remains at today. Correlation with its rivals: I would look at the dynamic dispersion frameworks of its most outstanding adversaries. Sony and Acer are the brands that I would focus upon. I would be taking a gander at the procedures embraced in various economies, however my essential focus would be on the English markets. Productivity and Effectiveness: I would lead a productivity and viability trial of Dells ground-breaking conveyance arrange against its rivals. This would be an exact investigation. I would focus on the boundaries of Customer Satisfaction and Vendor relationship the executives. Proposals: At long last, I would advance proposals for future improvements alongside the money saving advantage examination of such executions. 1.3 Research approach The investigation is led by gathering auxiliary information and essential information. Optional information is gathered from books, diaries, government sites, organization records though essential information is gathered by methods for review survey appropriated among channel accomplices and the end clients. Members of examination would be middle people in the circulation arrange and the end client. So as to choose the members the investigation has utilized delineated arbitrary inspecting technique so as to ensure that significant segment portions are spoken to while choosing the examples (Rao Skinner, 1996). Poll configuration comprises of two sections. The initial segment contained the segment data while the second part harped on every one of the subjects recognition on every factor utilizing five point likert scales from 1 (â€Å"Strongly Agree†) to 5(â€Å"Strongly Disagree†). The examination didn't require any help from an outsider or some other organization. So as to gather information the examination utilized online interface overview to disseminate review and get reactions. The framework was planned so that the respondent need to present all the appropriate responses. Out of 60 polls, reactions for 50 studies were gotten. The span for the review was kept as about fourteen days, an update mail was being sent to the respondents toward the finish of week one to remind them. 1.4 Importance of the examination Associations have been experiencing vital changes over the previous decade. All the more so in the recent years. The current downturn has demonstrated that chance administration and key arranging are generally imperative for an associations enduring and self-continuing execution. My work will endeavor to feature one such territories of key reasoning and educate the senior administration about the advantages in question. 1.5 Research Scope My work would basically be focused on the UK advertise. In spite of the fact that Dell is a worldwide partnership with middle people present over the globe, all progressing in the direction of framing a compelling worth chain to expand business potential and guarantee effectiveness in tasks; UK being the second greatest market after the US will be a general estimate of the whole authoritative conduct. Besides, the cosmopolitan idea of London and segment decent variety guarantees that it would be a nearby gauge of everybody. 1.5 Limitation of Research I mean to embrace my exploration as completely as could reasonably be expected. As in any examination work, innate are some unavoidable disadvantages in my investigation. Not many of them are: * Financial and Time Constraints: As sketched out previously, the extent of my work is restricted to the English market. Budgetary and time requirements of my semester imply that Im not ready to conduc

Five Forces

â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- Re:The Cable Industry Conditions Are Ambiguous The link industry’s conditions are very vague for new firms thinking to infiltrate the market. The link business comprises of firms that work in the wired, outsider conveyance frameworks for communicate programming. These link administrators offer TV programming from link systems or nearby TV channels to shoppers by means of link framework on a membership basis.It is imperative to take note of that the business is unique in relation to satellite suppliers, Internet specialist co-ops, or VoIP administrations, whose primary contrast is in foundation. Principle players in the link business work on an across the country premise. The greatest danger to this industry is high hindrance to passage. This is because of various elements. To begin with, capital prerequisites are high since framework is exorbitant, for example, the fiber-optic lines that have bee n acquainted with offer clients more costly, upgraded or packaged services.There is a medium degree of industry fixation as the best four organizations build around 55% of the business generally. Government guidelines are additionally high, since administrators must be authorized by the FCC through broad enrollment. In this manner programming rights, framework venture, and high guidelines present noteworthy costs and hardship for new firms entering. Boundaries to passage, not at all like every single other factor in the five powers model, really brings benefits up in a five powers examination. This is on the grounds that high obstructions to passage forestall firms that could without much of a stretch come into the market and remove profits.Other powers, for example, provider power, purchaser power, danger of substitutes, and industry competition, have moderate force in this industry. This would normally introduce an instance of generally lower benefits in the business †anyway we see that industry gainfulness is path over the business normal. It appears that the set up firms in the business are beneficial on the grounds that there are both high obstructions to passage and numerous organizations have united with content providers. Along these lines productivity in this industry is very uncertain.

2013 Denied Freshman - UGA Undergraduate Admissions

2013 Denied Freshman - UGA Undergraduate Admissions 2013 Denied Freshman We plan to make the final wave of freshman decisions available by 6PM today. Unfortunately, we were not able to admit a number of strong applicants as we are limited in the size of our freshman class. We know that you have a number of other strong college options and suggest you focus on the other great opportunities that are ahead rather than on a denial from UGA. If your ultimate goal is to graduate from the University of Georgia, then we suggest you look at transfer opportunities down the road. For now, focus on your current college options, find one that fits you best, and have a great freshman year there. Please read our Denied Student FAQ if you have questions. Please remember that this is not a blog where you should post statistics or throw fellow classmates under the bus. These types of comments will be deleted.

Feminism And Gender Discrimination On Women Essay

Introduction: Wo(Men) is a play geared to expose the gender discrimination placed on women in society today. Over time, feminism has lost its true meaning to the public, and through my production of Wo(Men), I strive to bring the message of fighting sexism through recognizing intersectionality, and through my production I allow the audience to realize there is imbalance in society after watching gender discriminating scenarios highlighted in the performance. Background on Issue: In the 1960s, feminism rose as a result of social upheaval in the west after WWII. During the war, women left their traditional domestic lifestyles and took up jobs left by men who fought in the war. However, when the soldiers came back, women were encouraged to return back to their original roles, much to their discontent. Along with other social movements in the decade, feminism took hold in that rebellious timeframe and was promoted by women of the middle and working class. Now, feminism has 5 different c ategories: Liberal, Radical, Marxist, Socialist, and Third World. Liberal feminists argue for women’s equality with men in the political, professional, and labor market. Radical feminists adhere to the â€Å"personal is political† idea. Marxist feminists focus on the pursuit of capitalism and how the woman’s role in the household keeps her at a disadvantage on gaining the same material wealth as other members of society. Social feminists argue that women are able to be released from their bondageShow MoreRelatedGender And Environmental Exploitation : Eco Feminism851 Words   |  4 PagesGender and Environmental Exploitation Eco-Feminism is a conceptual idea in a direct response due to Androcentrism a concept that places man as the centric structure and leaves women and the environment under forms of oppression. Androcentrism originated in the 16th century when mass colonization and European exploration occurred in which not only exploited Atlantic cultures, but also environments spanning across the Atlantic. Furthermore, women and environment were placed below man and thereforeRead More Feminism Essay1662 Words   |  7 PagesThe past century saw women in Britain gain control of their fertility, acquire access to education and establish their status as equal citizens. The British social order came a long way from 1890s when women in Britain were legally restricted to the point they could not enter a contract, own property or have parental rights; unmarried women were challenged by society and pressured in to marriage (British History Oxford, 2007).The women’s rights and suffrage movements in the period between 1832 andRead MoreFeminism Throughout History1698 Words   |  7 PagesFeminism Throughout history, women around the globe have been struggling to gain rights that are equal to men in the society. Women have been struggling to obtain respect, equality, and the same rights men have in the society. However, this has been difficult to them because of patriarchy, an ideology whereby, men are always considered to be superior to women, and have the right to control women. 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More women were able to get an education, so more minds contributed to discovers and breakthroughs, more people in the workforce, less strain on men to be sole provider 3. Stay at home dads, reversed gender roles II. Questioning 1. Who- Women, men and families 2. What – Feminism 3. When – when did feminism begin 4. How- How did feminism begin 5. Why- Why did feminism begin III. Scratch Outline Introduction- Feminism significantly

Positive Psychology Has Various Applications In Our Lives.

Positive Psychology has various applications in our lives. One aspect of our life is what we do for a living and our jobs play a significant role in our overall happiness and fulfilment of life. What we do for work determines (in a way) who we are, and what we contribute to the world. It only makes sense that we enjoy what we do for 40 hours (or more) in a week. There have been many studies on how aspects of positive psychology being implemented impact organizations and businesses, and how productivity and enjoyment increase when there is a positive environment for employees to work in. In the workplace there are many detriments to morale, organizational commitment, and productivity. There are a lot of factors that lower the amount of†¦show more content†¦2016.) When this occurs the employees organizational commitment is significantly decreases and therefore they are not as committed to their work and not as productive as they can/should be. This can be the complete death of moral and even more, workplace ostracism increases intention to leave. Another way that employees cope with ostracism is to have an abundance of psychological capital that is established and reinforced outside of the workplace. Psychological capital is a group of resources defined as high self-efficacy, optimism, hope and resiliency. Having all of these resources will enable us to work creatively, efficiently, and creates a positive working atmosphere with others. In 2009 Larry Froman observed a post 2008 economy crash workplace environment (Froman 2010) Froman observed that because of the fear of job loss, the economy in a depression, and little job opportunities created a negative workplace environment that help decrease productivity. Even though this study was done almost 10 years ago, the core traits are still present in today’s workplace. From Froman’s study, an all-encompassing question about positive psychology in the workplace surfaces. 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Product Mix Free Essays

INTRODUCTION Operating in over 50 countries with more than 100,000 people, Johnson Johnson USA has been ranked 4 times in the â€Å"Fortune Top 10† list of the most admired companies in the US. Johnson Johnson (JJ) India, a subsidiary of Johnson Johnson USA, is one of the leading players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1,800. We will write a custom essay sample on Product Mix or any similar topic only for you Order Now It started business in India in 1947 in Bombay with Johnson’s Baby Powder, and, over time, introduced other products like toothbrushes, Johnson’s Baby Cream and Prickly Heat Powder. Briefing about this world class company, we can have a glimpse on the following points:†¢ †¢ †¢ †¢ †¢ †¢ Global Manufacturer of Pharmaceuticals, Consumer Products and Medical Devices. Listed in Fortune 500 Companies Ranked 1st among 50 top Pharmaceutical companies 230 subsidiary companies with operations in over 57 countries. Well-known consumer products are the BAND-AID Brand line of bandages, Tylenol Medications , JOHNSON’S BABY Products Produced its first products in 1886 Incorporated in 1887 ROBERT WOOD JOHNSON served as the first President of the company. In 1910,JAMES WOOD JOHNSON succeeded him as President. William C. Weldon is the President (since 2002 Onwards) The other key Members of the company are:†¢ †¢ †¢ †¢ †¢ William C. Weldon:- Chairman ,Board of Directors; Chairman ,Executive Committee; Chief Executive Officer †¢ †¢ Christine A. Poon:- Vice-Chairman ,Board of Directors; Member ,Executive Committee Dominic J. Caruso: – Member, Executive Committee; Vice President, Finance; Chief Financial Officer. COMPANY STRUCTURE †¢ †¢ †¢ †¢ †¢ Based on the principle of Decentralized Management. Executive Committee is the principal management group. Committee is responsible for the operations and allocation of the resources. Oversees and coordinates the activities of the three segments. Each subsidiary within the business segments is, with some exceptions, managed by citizens of the country where it is located. SUBSIDIARY HOLDINGS Johnson Johnson is a highly diversified company with at least 230 subsidiaries, which it refers to as the â€Å"Johnson Johnson Family of Companies†. Some of these subsidiaries include: †¢ †¢ †¢ ALZA Corporation Baby Center, L. L. C. Johnson Johnson, Group of Consumer Companies, Inc. Johnson Johnson Health Care Systems Inc. Johnson Johnson – Merck Consumer Pharmaceuticals Co. Johnson Johnson Pharmaceutical Research Development, L. L. C. Pfizer Consumer †¢ †¢ †¢ †¢ J in INDIA †¢ †¢ †¢ †¢ †¢ Spread its roots in India during 1947. It was Mr. Patrick Whaley who set the foundation. Launched Johnson’s Baby cream and Prickly Powder. Product like bellodomma, pharmaceutical tapes were imported from the parent company. In Sep. 957, a new company Johnson Johnson India Ltd. was created and registered. Recently this company celebrated its 50 years in India. †¢ SEGMENTS OF BUSINESS Johnson Johnson is organized into three business segments:†¢ †¢ †¢ Consumer Pharmaceutical Medical Devices and Diagnostics Consumer J manufactures and markets a broad range of products used in the fields like:†¢ †¢ à ¢â‚¬ ¢ †¢ †¢ †¢ Baby and Child Care Skin Care Oral and Wound Care Women’s Health Care Nutritional and Over-the-counter Pharmaceutical Products MAJOR BRANDS Some of the major Brands of J are:†¢ †¢ AVEENO (Skin Care Products) BAND-AID (Brand Adhesive Bandages) †¢ †¢ †¢ †¢ †¢ CLEAN CLEAR (Teen Skin Care Products) JOHNSON’S BABY (Baby Products) NEUTROGENA (Skin and Hair Care Products) REMBRANDT (Brand of Oral Care Products) SPLENDA (No Calorie Sweetener) PRODUCT PORTFOLIO PRODUCT MIX J is known not only for the quality service types of products but also for the variety range of products. It has a huge list of Product Lines with enormous depth in each line. It also has a tremendous width depth in its Product Mix. Its Product Lines are in the following segments:? Baby Child Care ? Skin Care ? Oral and Wound Care ? Women’s Health Care ? Nutritional and Over-the-counter ? Pharmaceutical Products ? Medical Devices and Equipment. Some of the Products in the Product Line of Baby Child Care are as:0 Baby Hair Oil 0 Baby Soap 0 Baby Cream 0 Baby Body Lotion 0 Baby Massage Oil 0 Baby Powder 0 Baby Nappy Pads 0 Baby Shampoo J has done the Brand Line extension in the products like Hair Oil, Soap, Cream, Massage Oil, Powder Shampoo by launching these products in various fragrance colours. In today’s changing times, where people have become more conscious towards their health thus moving towards natural products, they prefer using J products over other Brands. J has captured the customers by Positioning itself as a Company providing Natural products devoid of chemicals. Thus its graph of Customer Confidence Index is high as compared to other Brands. Not only the Kids New Born, but also the teenagers upper age group customers have been the Target of J. It has its products flowing for every age group in every segment. Some of the products in the product line of Skin Care are:0 0 Aveeno (Brand for Skin Care Products) Clean Clear face wash 0 Clean Clear Cream 0 Clean Clear Cleansing Milk 0 Neutrogena (Brand for Skin Hair Care products) 0 Body Lotion etc. J also has its Oral Care products by the name Rembrandt. It also has its No Calorie Sweetener by the name Splenda. Product Line Length of J in Pharmaceuticals is huge. The products are for various Therapeutic uses such as:0 Anti Fungal 0 Anti-Infective 0 Cardiovascular 0 Contraceptive 0 Dermatology 0 Gastrointestinal and many more†¦ Band-Aid is one of the most popular pharmaceutical products of J. Product Line of J in Medical Devices Equipments is also quiet impressive. 0 0 It includes a broad range of products distributed to Wholesalers, Hospitals Retailers. Used principally in the professional fields by Physicians, Nurses, Therapists, Hospitals, Diagnostic Laboratories and Clinics. Products include Cordis’ circulatory disease management products, DePuy’s orthopedic joint reconstruction and spinal care products. Vistakon’s ACUVUE Disposable Contact Lens. One Touch Brand Blood Glucose Meters from LifeScan, Inc. P. F. C. Sigma Knee System from DePuy, Inc. 0 0 0 0 JJ also has several women’s Health Care products. Thus JJ has segmented the market in a way so as to target Kids, Teenagers, Women also people those are conscious about Natural products. It has strongly covered the market by diversifying itself into Pharmaceuticals Manufacturer of Medical Equipments devices. MILESTONES †¢ †¢ †¢ †¢ †¢ 1989: Introduced the first test kit for the detection of antibodies to hepatitis C. 1996: Introduced the first test kit to screen blood for antigens to HIV-1, the virus that is responsible for the vast majority of AIDS cases in the U. S. 997: Introduced the first fully automated blood banking system in Europe. 1999: Introduced the first fully automated blood and plasma screening system. 2000: Introduced the first blood screening kit for HCV antigen. AWARDS RECOGNISATION †¢ †¢ †¢ †¢ In the year 2005 JJ was recognized by National Safety Council for the excellence in environmental, health and safety ma nagement. In the year 2006 Working Mother Magazine named JJ in best 100 places to work for mother. Fortune magazine ranked JJ in 9th position in over all industry and also listed it in the America most admired companies in 2006. In the year 2007 JJ receive the Spark Award for the new packing and advertising campaign. CORPORATE SOCIAL RESPONSIBILITY †¢ †¢ †¢ Centre of Health, Environment and Justice AND JJ launched PVC consumer campaigns. Developed a PVC phase out policy in June 2007 Signed the Compact for Safe Cosmetics. A pledge to make safe products. Eco-Friendly Endeavour’s 0 0 Reached a settlement with the U. S. govt. in December 2006. Installed a â€Å"ZERO† discharge cooling tower water treatment system. Help-age 0 0 0 Donated to TSUNAMI relief efforts in Asia. Gave $10 million to September 11 , 2001 victims. Working to reduce its green house gas emissions. Environmental Policy 0 0 0 0 0 0 Integrating Environmental goals. Striving for ZERO WASTE. 100% resource efficiency. Enhancement of environment. Utilizing innovative technologies. Fostering ENVIRONMENTAL ETHICS. CREDO 0 0 0 0 0 0 Our first responsibility – doctors, nurses, mothers, fathers, consumers. Everything of high quality. Constantly strive to reduce costs. Customers’ orders -serviced properly. Suppliers distributors – make profit. Envt. is the ultimate human health issue. FUTURE PLANS JJ Corporation has a very good perception of India. This has been supported by good results in the country. The outlook is bullish, and is supported by a high level of confidence in the Indian management team and more investments likely in the coming years. Double-digit growth is forecast for the India operations. India would be a key growth driver for JJ worldwide. JJ is also exploring the opportunities for setting up BPO operations in the country. How to cite Product Mix, Essay examples

Nelson Mandela and Unitive Leadership-Free-Samples for Students

Question: Write a reflective essay on a Person, Historical or Current, that you consider to be a Leader. Answer: Nelson Mandela was a successful leader because of the charismatic traits of leadership such as compassionate, continuous learner, ethical, unifier, and servant and had the characteristics of self-sacrifice. According to me, the aforementioned traits enabled Nelson Mandela to end the Apartheid movement in the Southern Africa. For example, the compassionate trait of Nelson Mandela allowed him to think for the betterment of the county and the people without considering own needs. Nelson Mandela sacrificed 27 years of his life in prison for the independence of his people and country and was proud about his vision. According to me, his characteristics of being a continuous Larner, compassion for his country and the ability of self-sacrifice made him a great leader of all time (Senge, Hamilton, Kania, 2015). This essay introduces about the great leader Nelson Mandela, a world political leader who devoted his life for the betterment of South Africa and spend almost 27 years in jail as the British imprisoned him for his fight against them. Nelson Mandela was born on 18th July 1918 in a village near Transkei who was one of the members of the African National Congress under the leadership of Anton Lembede. In 1960, Nelson Mandela proposed the formation of a military wing within ANC. In 1963, Nelson Mandela was voted the head for overthrowing the government by violence. Nelson Mandelas statement was highly appreciated internationally. However, in 12th June 1964, eight accused along with Nelson Mandela was sentenced imprisonment. It is during his imprisonment; Nelson Mandelas reputation grew steadily. He was widely accepted as the most significant black leader in Southern Africa. Nelson Mandela became the potent symbol of resistance as the anti-apartheid movement. As a great leader, Nelson Mandela refused to compromise his political position to obtain his freedom (Carlin, 2012). According to me, Nelson Mandela had the ability of visualise differently for the better future conditions of the people along with deciding the ways of achieving them. This is one of the characteristics of charismatic leadership that allowed him to have a vision for better future. Due to this trait, I think Nelson Mandela was able to be a leader by inspiration. As a result, Nelson Mandela articulated a highly emotional message by using metaphors to the citizens and clarifying the goal to the nation and its people. He also had the ability to lead the nation by inspiring the people through story telling in terms of better future. Nelson Mandela had a charismatic leadership style, as he was the one who created the vision of ending Apartheid movement in the Southern Africa for the entire nation. As a leader, Nelson Mandela was always enthusiastic in the activities and challenges that came across while fulfilling the vision by being optimistic and energetic. According to me, this trait of Nelson Mandela that helped in motivating and inspiring the nation to achieve the independence by overcoming the obstacles (Howell, 2013). According to me, Nelson Mandela also had the characteristics of transformational leadership, as he was the one who rose awareness among the people regrading stopping Apartheid movement for the betterment of the country. The transformational leadership nature of Nelson Mandela allowed him to help the people to look beyond their self-interest but to consider the betterment of the entire nation. Therefore, as the people were able to look beyond their self-interest, I think it helped them in having a better understanding of the need for the change. Nelson Mandela was also able to build trust within the people that if they support him, he will bring the change for the country and its people (Dennerberg, 2014). Nelson Mandela used a democratic leadership style that provided an opportunity for him to facilitate reconciliatory communication between the different social groups of Southern Africa. According to me, this lead to a dramatic improvement in the political situation of the nation. The main feature of democratic leadership style is to encourage participation from all. During Nelson Mandelas imprisonment, the speech given by him highlighted the significance of involving all the South African citizens in the movement towards achieving the change. This is because I believe a change cannot take place above the heads or behind the backs of the people that participate in bringing the change (Allison Goethals, 2014). According to me, the charismatic nature of Nelson Mandela allowed him to visualise and convince others that courage does not signify the absence of fear. This mindset of Nelson Mandela allowed him to pretend and appear fearless. I think the fearless appearance of Nelson Mandela that helped him motivate and inspire others. According to me, a great leader should be proud of the vision and should hold his head high in any circumstances while achieving the vision. Nelson Mandela was a perfect example of this leadership nature as he was proud of his vision. The inmates said they watched Nelson Mandela walk with the head high, upright and proud, as he knew he was a role model for his nation and the rest of the world. This sense of achievement as an individual made it easier for Nelson Mandela to survive in the prison. I think that as a leader it is important to make the people understand that one needs to be proud of his vision. This is the only possible way that a leader can motivate and inspire the surrounding people to work towards the change regardless of anything and achieve it successfully (Joffe, 2013). Another characteristic of Nelson Mandela that makes him one of the greatest leaders is he believes of leading from the front but without leaving his base. I think as a great leader Nelson Mandela had the ability to think ahead time and visualise the outcomes of the change in the coming decades. Nelson Mandela knew that history was on his side and that the results are inevitable. The characteristics of Nelson Mandela to think ahead of time is a sign of great leader (O'fallon, 2012). According to me, the ability to view things in terms of decades is what allows the leaders motivate and convince the population about the change and its impact on future. The immensely strong self-believe and the pride are what made Nelson Mandela one of the greatest charismatic leaders of all time. According to me, this leadership nature of Nelson Mandela allowed him to see the positive impact of the end of Apartheid movement for the people of South Africa without being afraid thereby, bringing the change successfully (Beresford, 2014). Therefore, I can conclude that Nelson Mandela was one of the greatest charismatic leaders of all time who is selfless, fearless and believe on the vision in terms of decades allowed him to bring the change successfully for the South Africa References Allison, Goethals, . (2014). Now He Belongs to the Ages: The Heroic Leadership Dynamic and Deep Narratives of Greatness. Beresford. (2014). Nelson Mandela and the politics of South Africa's unfinished liberation. Review of African Political Economy, 297-305. Carlin. (2012). Invictus: Nelson Mandela and the game that made a nation. Atlantic Books Ltd. Dennerberg. (2014). Nelson Mandela:" no Easy Walk to Freedom. Scholastic Inc. Howell. (2013). Snapshots of great leadership. Routledge. Joffe. (2013). The State Vs. Nelson Mandela: The Trial that Changed South Africa. Oneworld Publications. O'fallon. (2012). Nelson Mandela and unitive leadership. Integral Leadership Review, 1-20. Senge, Hamilton, Kania, . (2015). The dawn of system leadership. Stanford Social Innovation Review, 27-33.